Different Mindset is a business advisory consultancy and coaching service for IT Support and Managed Services Providers.
I'm based in Scotland’s central belt and am able to work with clients anywhere in the country.
I know that every client is unique, with different goals and different attitudes to development, improvement and growth. It is this knowledge that helps me offer the most appropriate advice and guidance, ensuring greater results.
My flexible, intelligent process, let's me develop a strong understanding of my clients' businesses; as they are now, and where they would like to be in future.
I help identify any obstacles that may be hindering clients in achieving their goals.
IT'S ALL ABOUT THE RELATIONSHIP!
I usually like to start by getting to know you, over a 15 minute chat. Understanding the history and development of your business, and looking at key moments for inspiration.
🔘 I spend 5 minutes explaining more about me, my experience and training and some of my successes.
🔘 Then 5 minutes about you, your business, your goals/aspirations, types of clients, your teams, issues and blockers. Everything.
🔘 The final 5 minutes we can spend exploring any quick wins and possible areas where we can work together.
From there, it’s all up to you.
If we're a good fit, we can work together to find the differentiators that set your business apart, from your main competitors. We'll find your Superpower.
To find out more, hit the BIG BLUE button.
Why did you choose the black chess knight in your company’s logo?
The simple answer is, because it represents our brand perfectly and encourages people to ask questions. It also creates a strong first impression, which is what we try to do.
We wanted our brand to grab your attention and tell you something about our values at first glance.
The knight also moves differently from other chess pieces, he thinks differently. Think about it. All the other chess pieces move in straight lines, forward, back, left, right, diagonal. And the Bishops are stuck to only single coloured squares. Their limitations are obvious.
The knight on the other hand can jump over other pieces or obstacles, making moves even the queen cannot and as such, the knight is the most versatile piece on the chessboard.
The knight chooses a different path and can be highly disruptive, confusing the other pieces/rivals.
You could say he has a Different Mindset!
The knight perfectly represents Different Mindset Ltd and our fundamental aim of helping small and medium businesses, our target market, to achieve success – whatever success means to them.
Many business advisors limit themselves from the outset, by sticking to a “straight-line game”, but like pawns, they will fail against the rooks and bishops that represent the more powerful players/competitors.
The knight also represents our strategies for resolving more complex issues. Here we have taught ourselves to think not just about the next move, but the move after that, and the move after that. In fact, we think several moves ahead, ensuring our clients are ready for anything.
The black knight also symbolises our strict code of conduct, our core values and our professional integrity.
The knight alternates between white and black squares with each move, making him difficult to keep up with and demonstrating strategic thinking. And only the knight and the pawn can actually start a game.
Different Mindset wanted to adopt a strategy that will announce our brand’s arrival, so we have employed our knight in shining armour to achieve just that. He is responsible for communicating our reputation and for firmly defending it.
When we think about the pieces in a game of chess, the rooks represent the ancient castle walls and are the first line of defence. If the walls are breached, it becomes the knight’s responsibility to defend the realm.
Sitting high, on a majestic horse, he has a clearer view over the battlefield, high above everyone else. With their particular advantages, knights were intended to be right in the middle of the action.
The rules of chess state that the white players must make the first move, which means the black players are always one step behind.
We don’t think that’s fair, so here at Different Mindset we change the rules. Black will make the first move, meaning our clients are always ahead of the game.
The black knight is ready to go into battle on your behalf…. metaphorically speaking of course.
The analogy here is simple, the game of chess represents our clients’ wishes to expand or grow and all the obstacles they must overcome and the strategies they need to employ.
Let Different Mindset be your knight in shining armour.
I believe that a business' Core Values are, quite literally, their C.V. to the world.
Core Values help us give new and prospective clients a positive feel about our business personality and culture.
Our core values support our vision and our culture and reflect what we believe. They are what identifies Different Mindset and our passion for what we do.